Advertisement

1

1)    Where will you publish your ad? Why did you choose that source?

I will publish my ad on billboard because the slogan interact with the drivers that pass through the street.

2)    What are the characteristics of your product? What is the message that you want  to transmit?

 The product is a shoe specifficaly created to runners that love the speed, manufactered with fiber designed to give higher speed, always taking care of your feet as a professional sprinter, the message that  I won´t  to transmit is that if you use this shoes you can be faster.

3)    Who will be your target audience? (specify gender, age preferences, who  these people are, etc.)

The target audience is for men between 15 to 60, speciffically for runners.

4)    What stereotype will you use? Why will you use it? What does this etereotype represent?

I use the stereotype of an athlete (Usain Bolt, the fastest man in the world), because by putting a famous person, the people want to be like him, in this case have the speed of Bolt.

5)    What rhetoric device(s) will you use? Ethos, Pathos or Logos? (min.1, max.2). Why did you choose this/these rhetoric device(s)? How will they be represent in your advertisement?

Ethos, because I use a famous person, I think that  the better way to convince people is using famous persons, it represent that he is fast because he use the product (shoes).

6)    What will be your slogan? What kind of images will you use? What will be your ad layout? Why?

"Don´t  rush, they are faster than you...". The image of Usain Bolt runnig, the description of the product and where you can buy it.